Welcome to Real Hair Identity, where we're redefining beauty standards and celebrating the unique beauty and identity of every individual. Real Hair Identity was founded by Micah Hudson with a passionate commitment to challenging societal norms that have marginalized the Black community in matters of beauty and self-identity.

Micah's journey and the creation of Real Hair Identity were driven by a deep desire to empower individuals worldwide, guiding them to recognize their inherent value and unlock their full potential. In a world where mainstream beauty standards have often excluded and misrepresented Black hair, Micah saw an opportunity to make a profound impact.

Our core mission is twofold: to provide essential natural hair care products and to impart valuable knowledge about Black hair and how to care for it. Through this, we aim to serve as a catalyst for self-discovery, fostering a profound sense of identity, self-assurance, and authenticity.

At Real Hair Identity, we are committed to reshaping beauty standards, promoting genuine self-expression, and empowering individuals to embrace their true selves confidently. Micah's vision for our brand is not just about hair care; it's about reshaping the narrative surrounding Black hair and promoting inclusivity, diversity, and acceptance.

We invite you to join us on this empowering journey of self-discovery, where together, we celebrate the uniqueness and beauty of every individual. Real Hair Identity is more than a hair care line; it's a movement dedicated to empowering and inspiring a world that recognizes the value of authentic self-expression.